Even The Experts Get It Wrong Sometimes

We have all seen an email, offline DM piece, or other form of marketing that includes an error. In fact, most if not all of us have been responsible for a piece that contains an error at one time or another. So when I opened a piece from the UK DMA last night that was addressed to "Mr. Test TEST" and personalised "Dear Test," I let out that sort of over excited laugh that comes from the joy of knowing that I was not responsible for this offering to the marketing Gods.





This is not meant to name and shame; it is meant to commiserate. It is also meant as a reminder to us all to carefully check every aspect of a piece at least TWICE before hitting the send button.