Giles Rhys-Jones who is a colleague here at OgilvyOne sent me a piece about Frank Eliason, who under the name comcastcares, is Comcast's (a US Broadband provider) "Twitter Guy."
Essentially he monitors Twitter for any activity related to Comcast . While this is not the only example of this concept, it makes me wonder if Comcast is this proactive in its replies to email.
Living in the UK, I have no need to be on the Comcast list so do not make this comment specifically about them, but nothing says "We as an organisation are not interested in a relationship with you Mr. Customer," like a please do not reply note on marketing emails.
Email is a two way channel and companies need to be able to respond to all inbound email in a timely fashion.
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4 years ago
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