The IDM Business Performance Awards

Yay Team!

Yesterday the BT Business and Ogilvy team won the IDM Business Performance Bronze Award for the BT Business Total Broadband campaign. You can see the work and other winners here:

http://www.theidm.com/index.cfm?fuseaction=contentDisplay.&chn=1&tpc=5&stp=624

And here is a photo of the group that picked up the award.

http://www.theidm.com/download/img/bpa08_bronzewinner.jpg

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Habeus: Email Remains Primo Communication Method

The comments from the current students in this article are interesting. The burning question on everyone's mind is whether email will be killed by social networks. The big hurtle to social networks displacing email is interoperability. Until I can send messages from my FaceBook account to friends on MySpace we will see social networks develop along a similar path to instant messaging. With the advent of each new IM tool, I ended up with friends at Yahoo! and Hotmail, while my colleagues at the time in Digital Impact relied on AIM. Third party tools like Meebo have resolved this problem but it has been years in the making.

Email is a Two Way Street

Giles Rhys-Jones who is a colleague here at OgilvyOne sent me a piece about Frank Eliason, who under the name comcastcares, is Comcast's (a US Broadband provider) "Twitter Guy."



Essentially he monitors Twitter for any activity related to Comcast . While this is not the only example of this concept, it makes me wonder if Comcast is this proactive in its replies to email.



Living in the UK, I have no need to be on the Comcast list so do not make this comment specifically about them, but nothing says "We as an organisation are not interested in a relationship with you Mr. Customer," like a please do not reply note on marketing emails.



Email is a two way channel and companies need to be able to respond to all inbound email in a timely fashion.

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Skip Fidura to speak at The Email Marketing Conference

I will be speaking at the next DMA Email Conference on frequency and timing of email.

"How often should I communicate with my customers and when is the best time to reach them?" This has been the "Holy Grail" of marketing since before there was . . . well . . . a Holy Grail. Gone are the days when frequency and timing were dictated by the marketer. Today's consumer wants messages that are relevant, personal, and timely. I will go into the challenges of this new environment and discuss practical solutions for how to solve them.

Some more details on the conference can be found below.

The Email Marketing Conference
Customer focused email - marketing to people not lists

In 2007 email marketing volumes overtook traditional print direct marketing for the first time. Whatever sector you work in email marketing is a powerful tool to reach your customers and promote your message and brand. But are you maximising the advantage email can give you?

With volumes set to continue rising how can you ensure your email achieves its aims? At this conference you will gain essential knowledge on the latest trends and practices on identifying your customer, delivering your message, maximising click through and measuring the response.

http://www.dma.org.uk/content/Evt-Article.asp?id=4300