The Email Practice is a place where anyone interested (or appalled) by email marketing can share their thoughts or climb up on their soap box and have a go. Better to rant here than on The Tube.
Thursday, 22 January 2009
Oh The Irony
I received this email today from a PR agency. The email was about how PR and marketing communications need to change away from their traditional channels and embrace new channels like social networks. The email had no links above the fold and read very much like a blog post.
Skip Fidura is Digital Director at the dotDigitalGroup. Skip has been in marketing for over fourteen years, having worked both in the US and UK. He is an active member of the UK DMA and was listed by Revolution Magazine as one of the 50 most influential people in new media.
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