The Rich fail To Get Richer

Here is an interesting article that appeared in last week's Precision Marketing. I disagree with the premise that email is "if it is not already dead, is certainly struggling for breath." As you can see from my quote, email marketing should be about targeting and the clever use of data. This is not to say that the creative idea, design, and copywriting are not important but their limitations do not mean the death of email is imminent.

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