Skip Fidura to speak at The Email Marketing Conference

I will be speaking at the next DMA Email Conference on frequency and timing of email.

"How often should I communicate with my customers and when is the best time to reach them?" This has been the "Holy Grail" of marketing since before there was . . . well . . . a Holy Grail. Gone are the days when frequency and timing were dictated by the marketer. Today's consumer wants messages that are relevant, personal, and timely. I will go into the challenges of this new environment and discuss practical solutions for how to solve them.

Some more details on the conference can be found below.

The Email Marketing Conference
Customer focused email - marketing to people not lists

In 2007 email marketing volumes overtook traditional print direct marketing for the first time. Whatever sector you work in email marketing is a powerful tool to reach your customers and promote your message and brand. But are you maximising the advantage email can give you?

With volumes set to continue rising how can you ensure your email achieves its aims? At this conference you will gain essential knowledge on the latest trends and practices on identifying your customer, delivering your message, maximising click through and measuring the response.

http://www.dma.org.uk/content/Evt-Article.asp?id=4300